OmniSEL is a Management Consultancy Business founded in 2019, focused on taking the complexity out of business processes and freeing up organisations to build, tailor and execute their brands and/or solutions across all retailer channels in both modern and traditional markets.
OmniSEL’s ability to take a complex task or process and break it down into simple and comprehensible components allows clarity and understanding across all levels of a business. Having worked in and on corporate commercial functions, our teams’ significant experience in strategic design, field management (direct & indirect), capability development, route to market, and a current client base of both suppliers and retailers across Australia, New Zealand, Europe, Southeast & Southwest Asia, and the US provides a broad understanding of the numerous challenges facing many organisations and importantly the potential solutions available to combat these.
JUSTIN JONES has over 25 years of commercial experience where his passion for leading large teams across commercial sales, marketing, accounts, and call centers extended into developing innovative and progressive strategy on digital enablement, route to market, ecommerce, capability, customer experience, and commercial transformation & change management.
GUY BOLTON has over 25 years of experience in commercial leadership where his in-depth knowledge of segmented execution strategies, sales force effectiveness & routing efficiencies, capability and development, culture & engagement activities, and creation of digital selling tools have been globally recognised and adopted.
At OmniSEL, through real-world experiences, we have developed a range of commercial tools and processes designed to help our client’s business in solving Where to go, When to go, and How to go to market. OmniSEL’s team utilise a tailored commercial diagnostic approach to assess the status of each identified area and work with your team to design, build and link the end-state solutions and tools for the Team.
We have a range of processes post the commercial diagnostic that we use to assist in the development of;
OmniSEL’s hands-on approach supports our clients from this designed strategy to tailored and tangible actions that can be executed into the market with confidence and precision.
“The OmniSEL team have been instrumental in helping us navigate the complexities of a rapidly evolving landscape.
They didn’t just hand us a final report; they supported the development of a truly future-focused route-to-market that has transformed how we operate.
What sets OmniSEL apart is their ability to seamlessly connect high-level organisational strategy to the day-to-day execution of the field sales team. By aligning our long-term vision with practical, in-market tactics, they ensured that our strategic goals weren’t just theoretical—they were actionable and measurable on the ground.
We now have a clearer path to market and a sales force that is more empowered and effective than ever before.”
BRAD ERCEG
Chief Commercial Officer
Suntory Beverage & Food Oceania
“OmniSEL’s evaluation of our Commercial function was transformative for our organisation. Instead of a typical audit, they performed a detailed and swift ‘Health check,’ comparing our financial performance to our goals and the Market environment.
Their 6-component framework highlighted where our strategy was succeeding and where the improvement opportunities were. By pinpointing gaps between our company vision and field sales execution, OmniSEL provided a clear road map to bridge those opportunities.
We have now strengthened our route-to-market coverage, boosting our efficiency and impact – so much so, that we have since been awarded the Field Team of the Year with both Big W & Woolworths.
I highly recommend using the team at OmniSEL to provide a future-focused growth & efficiency plan for your business.”
JOHN O’CONNELL
Commercial Director, NZ
Lindt & Sprüngli
