To provide an objective “Health Check” of the commercial function, ensuring financial targets are realistic and that the business strategy is successfully reaching the end customer.
A full audit of the “Strategy-to-Execution” pipeline to identify where goals are being diluted
A deep dive into current revenue and margins compared to the internal business plan and current market trends.
Evaluating how the current solution set stacks up against competitor moves and evolving consumer demands.
A comprehensive Commercial Diagnostic Report highlighting “Performance Gaps“, identifying Future Growth Potential and surfacing immediate “Quick Win” opportunities.
Through many years of testing, trialing and executing in market, OmniSEL has identified 6 core components for an effective diagnostic that reviews how Strategy flows through to Execution within an organisations commercial Function, with each of these components acting as a critical link in maximising the effectiveness and efficiency of the Route to Market.
OmniSEL assess how the commercial function identifies potential profit pools, generates the insights and defines the executional strategies for each market, channel & sub segment
OmniSEL reviews the core executional and financial metrics that each commercial team is accountable for
OmniSEL assess the organisational structure from strategy through to execution, define the roles required to sell and execute effectively against each market, channel & sub segment
OmniSEL review the daily, weekly, and monthly routines for each front-line role and supporting role within the existing and/or newly defined organisational structure
OmniSEL assess the current capability of the commercial function, review the existing training curriculum, and document any additional training requirements and supporting tools.
OmniSEL review & assess the most effective, efficient & innovative RTM models for each market and channel across the organisation
To complete this diagnostic, OmniSEL utilise a baseline ‘Commercial Operating Model’ to assess & review the numerous processes and cross-functional connections across all business unit teams including the field teams, distributors, partners & wholesalers at an individual market level though the lens of ‘strategy to execution & review’
